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Reengineering & Restructuring at Canon |
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"We didn't diversify into everything from fans to refrigerators the way others did. That's why today we make more money than a lot of Japanese electronics and technology companies." - Fujio Mitarai, President in 1998.1 "We still have to build a new technology pillar for the future. I feel we are entering a tough period." - Ichiro Endo, Head - Canon Product Development Initiative in 1998.2 The Rising Sun
Background NoteThe history of Canon dates back to 1933, when Saburo Uchida (Uchida) and Goro Yoshida (Yoshida) established Precision Optical Instruments Laboratory (POIL), at Roppongi, in the Azabu district of Tokyo. The lab was started to develop a camera to compete with the German Leica model C.4 In 1934, POIL introduced 'Kwanon,'5 Japan's first 35mm camera with a focal plane shutter. Priced at ¥195, Kwanon had a considerable price advantage over the Leica which was selling at ¥500. In 1935, POIL launched 'Hansa Canon', a 35mm focal plane-shutter camera and in the same year it also applied for 'Canon' as its trademark. In 1937, POIL was incorporated as a joint stock company under the name Precision Optical Industry, Co., Ltd (Precision), with a capital of ¥1 million. During the late 1930s, the company also started manufacturing accessories such as enlargers, filters, and special tanks for developers. In 1939, Precision began making camera lenses, and in 1940 production of X-ray cameras commenced. Reengineering & Restructuring at Canon - Next Page>>
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1] Desmond, Edward, Can Canon Keep Clicking?, Fortune, February 2, 1998. |
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